Post by Forever Xena on Jul 29, 2005 5:36:10 GMT -6
TV Bosses Plan Fred Desperate Housewives Marketing 7/28/05
Television bosses at US network ABC are planning to reprise their famous advertising campaign to promote the second series of Desperate Housewives, but with a new slogan.
To grab attention for the award-winning drama before it hit TV screens last year (04), American dry cleaning bags were distributed bearing the slogan "Everyone has a little dry laundry". The slogan will now become "New season, new dirty laundry".
ABC entertainment President Stephen McPherson says, "The marketing is a huge obsession of mine and I think it's a huge obsession of the network. It's become an incredibly important part of what we do and what our success is."
The multi-award-winning Desperate Housewives finished its first run as the fourth most watched program on American television.
Television bosses at US network ABC are planning to reprise their famous advertising campaign to promote the second series of Desperate Housewives, but with a new slogan.
To grab attention for the award-winning drama before it hit TV screens last year (04), American dry cleaning bags were distributed bearing the slogan "Everyone has a little dry laundry". The slogan will now become "New season, new dirty laundry".
ABC entertainment President Stephen McPherson says, "The marketing is a huge obsession of mine and I think it's a huge obsession of the network. It's become an incredibly important part of what we do and what our success is."
The multi-award-winning Desperate Housewives finished its first run as the fourth most watched program on American television.