Post by Forever Xena on Nov 4, 2005 1:39:41 GMT -6
CBS Crosses Streaming-Video 'Threshold'
(Wednesday, November 02 12:26 PM)
LOS ANGELES (Zap2it.com) CBS is posting episodes of its sci-fi drama "Threshold" for viewing online, hoping to hook some folks who may not be home to watch the show on Friday nights.
The first-year show's third episode, which aired in late September, is available through Friday (Nov. 4) as streaming video on the CBS web site. The next two original episodes, airing Friday and Nov. 11, will be posted to CBS.com five days after their original airing and stay up for three days.
"We continue to seek and identify new ways in which traditional media and new media can work together to help each other's respective businesses," says Nancy Tellem, president of the CBS Paramount Network Television Entertainment Group. "The goal here is to recruit new viewers to 'Threshold,' help existing viewers catch up if they've missed some episodes and drive more traffic to CBS.com."
The "Threshold" experiment will be the first time CBS has offered episodes of one of its scripted series as a video stream. The network supports a number of its shows with additional web content, including weekly "Survivor" and "Amazing Race" talk shows and blogs for several other series.
"Threshold," which stars Carla Gugino as the head of a government team trying to control an alien invasion, has produced middling ratings for CBS thus far this season. Airing at 9 p.m. ET Fridays, the show averages 7.8 million viewers per week -- down from last season, when "JAG" drew 9 million-plus viewers in the time period. It ranks second in its timeslot among adults 18-49, behind NBC's "Three Wishes."
(Wednesday, November 02 12:26 PM)
LOS ANGELES (Zap2it.com) CBS is posting episodes of its sci-fi drama "Threshold" for viewing online, hoping to hook some folks who may not be home to watch the show on Friday nights.
The first-year show's third episode, which aired in late September, is available through Friday (Nov. 4) as streaming video on the CBS web site. The next two original episodes, airing Friday and Nov. 11, will be posted to CBS.com five days after their original airing and stay up for three days.
"We continue to seek and identify new ways in which traditional media and new media can work together to help each other's respective businesses," says Nancy Tellem, president of the CBS Paramount Network Television Entertainment Group. "The goal here is to recruit new viewers to 'Threshold,' help existing viewers catch up if they've missed some episodes and drive more traffic to CBS.com."
The "Threshold" experiment will be the first time CBS has offered episodes of one of its scripted series as a video stream. The network supports a number of its shows with additional web content, including weekly "Survivor" and "Amazing Race" talk shows and blogs for several other series.
"Threshold," which stars Carla Gugino as the head of a government team trying to control an alien invasion, has produced middling ratings for CBS thus far this season. Airing at 9 p.m. ET Fridays, the show averages 7.8 million viewers per week -- down from last season, when "JAG" drew 9 million-plus viewers in the time period. It ranks second in its timeslot among adults 18-49, behind NBC's "Three Wishes."